Proven Results

See exactly how we grew two Ottawa businesses.

Two featured case studies - the strategy, the content, and the real numbers behind millions of views, pulled straight from TikTok and Instagram.

The 20 videos on this page have pulled 6.9M+ views and 310K+ engagements - a selected sample of our work for these two clients.

2M views
Pho By Night@phobynightottawa
See the story
801K views
Zero Latency Ottawa@zerolatencyott
See the story
The 10-second version

What we did, and what it did for them.

Restaurant & Hospitality

Pho By Night

@phobynightottawa
Who
  • Late-night Vietnamese restaurant in Ottawa
  • Loved in person, nearly invisible online
  • Needed reach that turned into real orders
What we did
  • Built a counter-comedy content engine
  • Posted TikTok-first, cross-cut to Reels
  • Captioned for local, orderable intent
The content
Pho By Night reel
Pho By Night reel
Pho By Night reel
Pho By Night reel
What happened
5.5MTotal views
276KEngagements
2M viewsTop video
See the full story
VR Entertainment

Zero Latency Ottawa

@zerolatencyott
Who
  • Free-roam VR arena in Ottawa
  • An experience that's hard to show in a photo
  • Needed to make the fun obvious in 3 seconds
What we did
  • Turned real sessions into short comedic clips
  • Layered in gameplay and social-proof content
  • Kept every post Ottawa-local and bookable
The content
Zero Latency Ottawa reel
Zero Latency Ottawa reel
Zero Latency Ottawa reel
Zero Latency Ottawa reel
What happened
1.4MTotal views
35KEngagements
801K viewsTop video
See the full story
Restaurant & Hospitality@phobynightottawa

Pho By Night

Ottawa's late-night Vietnamese spot.

01Challenge

Pho By Night serves some of the best late-night Vietnamese food in the city, but online they were invisible. A quiet feed, nothing to stop the scroll, and weeknights that didn't reflect how good the food actually was. The product was there. The audience just couldn't find it. The job wasn't to make prettier food photos, it was to give people in Ottawa a reason to stop, laugh, and remember the name the next time they were hungry at midnight.

02Strategy

Instead of treating the restaurant like a menu to advertise, we treated it like a character people would want to follow. We built the whole account around one idea: relatable, replay-worthy comedy shot right at the counter, with the food as the punchline every time. Quick negotiation skits, customer-moment bits, the kind of clips you send to a friend with "this is so us." Then we ran it like a system, not a lucky streak: TikTok-first because that is where the format travels fastest, the winners re-cut for Instagram Reels, and every caption written for Ottawa so the reach turned into orders instead of faraway views that never walk in the door.

Comedy people actually relate to

The core format was negotiation and customer-moment skits, everyday situations anyone who has ordered food recognizes instantly. Relatable beats impressive: people share what feels like their own life, and that sharing is what carried the reach.

A recurring character, not random clips

We leaned into the staff and the back-and-forth at the counter so the account had a familiar face and a running joke. Familiarity makes people come back, follow, and treat the next post like an inside joke instead of an ad.

Built for how people watch

Shot vertical, paced to be watched twice, and always landing on the bowl in the first few seconds. Platform-native pacing earns the rewatch, and the rewatch is what the algorithm pushes.

Reach aimed at Ottawa

Local captions and intent-driven hashtags (#ottawapho, #ottawahalal) kept the views close to home. The goal was never a big number, it was the right hungry person, in the right city, ready to order.

03The content

The videos that did the work - one consistent format, posted on repeat. A few of the top performers.

Pho By Night social video
2M 82K
Pho By Night social video
1.1M 130K
Pho By Night social video
770K 14K
Pho By Night social video
488K 26K
Pho By Night social video
333K 8K
Pho By Night social video
312K 4K
04Results

5,499,359 views and 275,822 engagements across the 10 videos featured here.

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We'll build you a content engine like the ones above - strategy first, then the videos that perform.

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VR Entertainment@zerolatencyott

Zero Latency Ottawa

Ottawa's free-roam VR arena.

01Challenge

VR is hard to sell in a caption. Zero Latency Ottawa runs a genuinely fun free-roam VR experience, but a still photo or a feature list never captures it, and "you have to try it" is a hard thing to ask a stranger to take on faith. They needed people to feel the energy of a session, the panic and the laughing, before they ever walked in the door, and they needed first-timers to trust it was worth booking.

02Strategy

We stopped trying to explain VR and started showing what it feels like. Real sessions became short, funny moments, the panic, the betrayals, the in-arena reactions, so the fun landed in three seconds without a single feature being listed. From there we built for two different viewers at once: gameplay highlights for the players who want to see the action, and social-proof moments for the skeptics who need to see other people loving it first. Everything was kept platform-native across Instagram and TikTok, and every post was anchored to Ottawa with a clear booking line, so attention always had somewhere to go.

Show the feeling, skip the explanation

A free-roam VR session is impossible to sell with a feature list. We turned real in-arena reactions into short comedic clips so the experience sold itself, no explaining required, the way a friend describing a fun night out does the convincing.

Two viewers, one feed

Players want to see the gameplay; first-timers want proof other people had a blast. We made for both, mixing highlight clips with social-proof moments so the same account spoke to the curious and the committed.

Trust before the booking

A first visit is a leap of faith. Watching real groups panic and laugh together does the reassuring that an ad never could, lowering the risk in a stranger’s head before they ever reach the booking page.

Ottawa-local, always bookable

Every post stayed platform-native and tied to Ottawa with a booking line in the caption, so the reach turned into reservations instead of views from people who could never visit.

03The content

The videos that did the work - one consistent format, posted on repeat. A few of the top performers.

Zero Latency Ottawa social video
801K 19K
Zero Latency Ottawa social video
117K 5K
Zero Latency Ottawa social video
108K 1K
Zero Latency Ottawa social video
106K 2K
Zero Latency Ottawa social video
69K 684
Zero Latency Ottawa social video
65K 2K
04Results

1,449,641 views and 34,677 engagements across the 10 videos featured here.

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Total comments
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0%
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The system

Why these results happened

What every successful campaign had in common - the repeatable system behind the numbers, not the luck.

01

A content strategy, not just content

Every account started with a thesis - one format we believed would resonate - then the numbers refined it. The wins weren't lucky clips. They were a system doing what it was built to do.

02

Relentless consistency

Reach compounds when you stay in rotation. Posting steadily kept each brand in front of the algorithm and the audience, so one hit fed the next instead of starting from zero.

03

Platform-native creative

We made content that belongs on TikTok and Reels - shot vertical, paced fast, built to be watched twice - instead of polished ads people scroll straight past.

04

Hooks that earn the first 3 seconds

Nobody owes you their attention. Every video opens on a reason to stay, because the first three seconds decide whether the other twenty ever get watched.

05

We understood the audience

Local captions, local humor, local intent. The goal was never just views - it was the right people, in the right city, ready to order or book.

Book your
strategy call.

Let's build you a content engine that turns attention into real business.

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