Stage 01
Ad creative that stops the scroll
Thumb-stopping creative and copy, built and tested for each platform, put your offer in front of the exact people most likely to buy.
Turn clicks into customers.
The Ottawa advertising agency where
booked leads are the point.
Anyone can buy clicks. Our lead generation campaigns build the whole machine that turns attention into revenue: ad creative that stops the scroll, landing pages that convert, automated follow-up, and bookings that land straight on your calendar.
$2M+Ad spend managed4:1Average ROAS50-200+Leads / month
The honest truth
A click is a maybe.
A booked lead is money.
Most ad reports celebrate impressions and clicks because they are easy to inflate. We optimize for the only metric that pays your bills.
Vanity
Impressions & clicks
Look impressive on a dashboard, cost real money, and tell you nothing about whether anyone actually wanted to buy. Easy to win, easy to fake.
The point
Booked, qualified leads
A real person who asked for a call, filled a form, or booked a time. Tracked end to end, tied to revenue, and the only number we let define success.
The lead engine
From scroll to booked appointment.
Every stage exists for one reason, to move someone closer to a booking. Here is the full path, the way we build it.
Stage 02
The click becomes a lead
A tracked click is only the start. Pixels and events capture every action so we know which ad, audience, and creative actually produced the lead.
Stage 03
A landing page that converts
Traffic lands on a focused page built around one action. No menu, no distractions, just the offer and a form engineered to fill itself out.
Stage 04
Automated follow-up, instantly
The moment a lead comes in, automated SMS and email sequences reply in seconds, so the lead stays warm while your competitors are still asleep.
Stage 05
Booked straight to the calendar
Warm leads book themselves into your calendar. The system turns interest into a confirmed appointment without a single back-and-forth email.
Stage 06
Analytics that prove the ROI
Every dollar is traced from ad spend to booked lead to revenue. You see cost-per-lead, ROAS, and exactly which campaigns to scale.
Client campaign · Mosaic Convention Centre
Ads people actually stop for.
Creative is the single biggest lever in paid acquisition. These are real ad creatives we produced for our client Mosaic Convention Centre, every graphic and hook made in-house to fill their calendar with event bookings.
Real ad creatives from our campaign for Mosaic Convention Centre. We design every graphic, hook, and line of copy in-house.
The conversion path
One tap to a confirmed booking.
Watch the same lead travel from the ad to a booked time, with automated follow-up doing the chasing so you never lose a warm lead to a slow reply.
They tap the ad
A qualified click leaves the feed and lands on a page built for one job.
Landing page does the selling
One offer, one form, zero distractions. The page is built to convert.
Auto follow-up fires in seconds
Instant SMS and email keep the lead warm before they cool off.
Booked on the calendar
The lead picks a time. You wake up to a confirmed appointment.
The results
Numbers that pay for themselves.
Across the campaigns we run, the pattern holds, more qualified leads at a steadily lower cost.
$0M+
In ad spend managed for clients
0x
Average return on ad spend (ROAS)
0+
Qualified leads in a strong month
−0%
Lower cost-per-lead as we optimize
Figures reflect typical performance across managed accounts. Results vary by industry, budget, and offer; we set realistic benchmarks during onboarding.
How it works
A tight, three-stage process.
We plan around your goals, launch with tracking from day one, then optimize toward a lower cost-per-lead every single week.
Discovery
We define your ideal customer, set conversion goals, and build a media plan with budget allocation across platforms.
Execution
Our team launches campaigns, installs tracking pixels, creates ad creatives, and sets up A/B tests from day one.
Optimization
Weekly reviews of cost-per-lead and ROAS drive ongoing creative refreshes, audience refinements, and budget shifts.
What every campaign includes
- Meta Ads (Instagram and Facebook) campaign management
- Google Ads (Search, Display, YouTube)
- TikTok advertising campaigns
- Ad creative design and copywriting
- Audience research and targeting strategy
- A/B testing and creative optimization
- Conversion tracking and pixel setup
- Landing page optimization consultation
- Weekly campaign monitoring and optimization
- Monthly performance reports with ROAS tracking
Trusted by growing local businesses
FAQ
Lead Generation & Ads questions.
What is the minimum ad budget you recommend?
We recommend a minimum of $1,000 per month in ad spend (separate from management fees) to generate enough data for meaningful optimization.
Which ad platforms do you manage?
We manage Meta Ads (Instagram and Facebook), Google Ads (Search, Display, YouTube), and TikTok Ads. We recommend the best mix for your goals.
How do you track conversions?
We install platform pixels, set up Google Analytics events, and can integrate with your CRM so you see exactly which ads drive calls, form fills, and sales.
What kind of ROAS can I expect?
Results vary by industry, but our clients average 3 to 5x return on ad spend. We set realistic benchmarks during onboarding and optimize toward them.
Do you create the ad creatives?
Yes. Our team designs ad graphics, writes copy, and produces video ads. Creative production is included in our management packages.
How often do you optimize campaigns?
We monitor campaigns daily and make strategic adjustments weekly. You receive a monthly performance report with insights and recommendations.
Can I pause or adjust my budget mid-month?
Yes. We offer flexible management. You can scale budgets up or down with a few days notice, and there are no long-term contracts.
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Learn More →Service Areas
Serving Ottawa & surrounding communities.
We deliver lead generation & ads on location across the capital region. Find the playbook for your community:
Ready to turn ad spend
into booked leads?
Book a free strategy call and we will map a lead-generation plan around your offer, your budget, and the cost-per-lead you need to hit.
Book a Free Strategy Call