Supporting capability · Turn clicks into customers.
The Ottawa advertising agency where booked leads are the point.
Strong short-form earns attention; paid distribution and follow-up give that attention somewhere to go. We connect ad creative, landing pages, tracking, automated response, and booking around one qualified-inquiry goal.
- Mosaic ROAS · 3 months
- 40x
- Mosaic bookings · one month
- 8
- Mosaic average cost per lead
- $4
Mosaic Convention Centre campaign
The honest truth
A click is a maybe.
A booked lead is money.
Most ad reports celebrate impressions and clicks because they are easy to inflate. We optimize for the only metric that pays your bills.
Vanity
Impressions & clicks
Look impressive on a dashboard, cost real money, and tell you nothing about whether anyone actually wanted to buy. Easy to win, easy to fake.
The point
Booked, qualified leads
A real person who asked for a call, filled a form, or booked a time. Tracked end to end, tied to revenue, and the only number we let define success.
The lead engine
From scroll to
booked appointment.
Every stage exists for one reason, to move someone closer to a booking. Here is the full path, the way we build it.
The creative starts with short-form videoStage 01
Short-form creative built for the scroll
Hook-led vertical creative and supporting static ads give each platform a clear, testable way into your offer.
Stage 02
The click becomes a lead
A tracked click is only the start. Pixels and events connect key actions back to the ad, audience, and creative that preceded the lead.
Stage 03
A landing page that converts
Traffic lands on a focused page built around one action, with the offer and form arranged to reduce unnecessary decisions.
Stage 04
Automated follow-up, instantly
When a lead comes in, configured SMS and email sequences can respond promptly and keep the next step clear.
Stage 05
Booked straight to the calendar
Qualified leads can choose an available time directly, reducing the back-and-forth between interest and a confirmed appointment.
Stage 06
Analytics that connect spend to outcomes
Configured attribution connects ad spend, leads, bookings, and available revenue data so cost per lead and ROAS can guide the next budget decision.
Client campaign · Mosaic Convention Centre
Ads people
actually stop for.
These are real creatives from the Mosaic Convention Centre campaign presented on this page. The short-form and static concepts connect the venue story to a clear tour or brochure action.
See the published work
Campaign creative from the documented Mosaic Convention Centre engagement, shown here as a concrete example rather than a template result.
The conversion path
One tap to a
confirmed booking.
Follow the same lead from the ad to a booked time, with automated follow-up doing the chasing so you never lose a warm lead to a slow reply.
01
They tap the ad
A qualified click leaves the feed and lands on a page built for one job.
02
Landing page does the selling
One offer, one form, zero distractions. The page is built to convert.
03
Auto follow-up fires in seconds
Instant SMS and email keep the lead warm before they cool off.
04
Booked on the calendar
The lead picks a time. You wake up to a confirmed appointment.
For wedding and event venues, we also work with VenueFlow AI, a purpose-built platform for venue lead generation and automated follow-up.
Mosaic Convention Centre case
One campaign,
clearly attributed.
Mosaic Convention Centre came to us struggling with inconsistent inquiries and slow seasons. We partnered with our lead gen experts at VenueFlow AI to build a full-funnel ad system across Meta and Google. Within three months, they went from chasing leads to having couples reach out to them.
- ROAS in three months
- 40x
- Bookings in one month
- 8
- ROI reported for the campaign
- 340%
- Average cost per lead
- $4
These figures belong to the Mosaic Convention Centre engagement delivered with VenueFlow AI. They are not an agency-wide average or a guarantee of future results.
How it works
A tight,
three-stage process.
We plan around your goals, launch with tracking from day one, then use weekly reads to refine creative, audiences, follow-up, and budget.
01
Discovery
We define your ideal customer, set conversion goals, and build a media plan with budget allocation across platforms.
02
Execution
Our team launches campaigns, installs tracking pixels, creates ad creatives, and sets up A/B tests from day one.
03
Optimization
Weekly reviews of cost-per-lead and ROAS drive ongoing creative refreshes, audience refinements, and budget shifts.
What every campaign includes
- Meta Ads (Instagram and Facebook) campaign management
- Google Ads (Search, Display, YouTube)
- TikTok advertising campaigns
- Ad creative design and copywriting
- Audience research and targeting strategy
- A/B testing and creative optimization
- Conversion tracking and pixel setup
- Landing page optimization consultation
- Weekly campaign monitoring and optimization
- Monthly performance reports with ROAS tracking
Trusted by growing local businesses
Common questions
Lead Generation & Ads
questions.
We recommend a minimum of $1,000 per month in ad spend (separate from management fees) to generate enough data for meaningful optimization.
We manage Meta Ads (Instagram and Facebook), Google Ads (Search, Display, YouTube), and TikTok Ads. We recommend the best mix for your goals.
We install platform pixels, set up Google Analytics events, and can integrate with your CRM so you see exactly which ads drive calls, form fills, and sales.
Results vary by offer, margin, audience, sales process, and budget, so we do not promise one universal return. We set a campaign-specific benchmark during onboarding and report against it.
Yes. Our team designs ad graphics, writes copy, and produces video ads. Creative production is included in our management packages.
We monitor campaigns daily and make strategic adjustments weekly. You receive a monthly performance report with insights and recommendations.
Yes. We offer flexible management. You can scale budgets up or down with a few days notice, and there are no long-term contracts.
Service areas
Serving Ottawa &
surrounding communities.
We support lead generation & ads across the capital region, with on-site production available when the work calls for it.
All service areasReady to turn ad spend
into booked leads?
Book a free strategy call and we will map a lead-generation plan around your offer, your budget, and the cost-per-lead you need to hit.