Mosaic Medical Spa35K views
Core content service · Stop guessing. Start growing.
Ottawa social media strategy that gives every short-form post a job.
Video earns more when it belongs to a system. We connect audience research, content pillars, platform-specific formats, publishing, and community response so each post contributes to a recognizable account instead of disappearing as a one-off.
Client reelsTracked views
The scroll is a split-second decision
Strategy is what earns the stop
The strategy behind the scroll
Not random posts.
A system that compounds.
Every great account runs the same loop. We research, set pillars, build the calendar, publish, engage, and learn, then feed every lesson back into the next round. Strategy is the loop that never stops turning.
01
Research
Audience, competitors, and what is already working.
02
Pillars
Educate, entertain, convert, connect. Every post has a job.
03
Calendar
A full month mapped per platform, before anything ships.
04
Publish
Native to each feed, on schedule, on brand.
05
Engage
Reply, feature, and build community in the comments.
06
Learn
Read the data, then feed every lesson back into research.
Back to research — six stages, always turning, never just posting.
Step two: the content pillars
Every post earns its place
in one of four jobs.
A feed without pillars is just noise. We give every post a job, so your content builds trust, earns attention, drives action, and grows a real community, on purpose.
01
Educate
Teach something useful. Build the authority that makes people trust you with their money.
02
Entertain
Earn the scroll-stop. Personality and story are what the algorithm actually rewards.
03
Convert
Point the attention somewhere. Offers, products, and clear reasons to act now.
04
Connect
Reply, feature, and show the humans. Community is what turns followers into regulars.
Step three: consistency, scheduled
Consistency isn't luck.
It's a calendar.
The algorithm rewards showing up. We map a full month of platform-tagged content in advance, so nothing is improvised and nothing slips, week after week.
Content calendar
A planned month, at a glance
17 posts scheduled
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Instagram TikTokApproved & queued
An illustrative month, not a specific client's calendar. Yours is built around your offer, your platforms, and the cadence you can actually sustain.
Step four: platform fit
One idea.
Five different plays.
What lands on TikTok dies on LinkedIn. We reshape every idea to fit how people actually use each platform, native to the feed it lives in.
See how the cuts differInstagram
- Format
- Reels, carousels, and Stories
- The hook
- A polished visual hook in the first second, built for the explore page.
- The goal
- Discovery plus a credible, on-brand feed people trust before they buy.
TikTok
- Format
- Native, fast-cut short video
- The hook
- A spoken or text hook in the first 2 seconds. Raw beats polished here.
- The goal
- Discovery reach through the For You feed, with room to test distinct hooks quickly.
Facebook
- Format
- Reels, links, and community posts
- The hook
- Clear value up front for an older, local, ready-to-buy audience.
- The goal
- Local trust, event turnout, and traffic from people in your area.
LinkedIn
- Format
- Text-led posts and document carousels
- The hook
- A point of view in line one. This feed reads before it watches.
- The goal
- Authority, hiring, and B2B relationships, not viral reach.
YouTube
- Format
- Shorts feeding longer-form video
- The hook
- A searchable title and a thumbnail promise the video keeps.
- The goal
- Evergreen reach and a content library that keeps earning views.
Step five: posts to growth
Consistency
compounds.
This curve is the running total of tracked views for QUE Media client Pho By Night, calculated from the real post manifest. No single post is the whole story; the value is seeing how the account builds over time.
- Every post adds to a compounding total
- Momentum builds when cadence holds
- Attention turns into traffic, leads, and regulars
Cumulative views
Pho By Night
- Total views
- 5.5M
- Posts
- 10
What's included
The whole system,
run for you.
- Custom content calendar with strategic posting schedule
- Platform-specific strategies (Instagram, TikTok, Facebook, LinkedIn)
- Brand voice development and messaging framework
- Competitor analysis and market positioning
- Hashtag research and optimization
- Content creation (graphics, captions, stories)
- Community management and engagement
- Monthly performance reports with actionable insights
Common questions
Social Strategy & Content
questions.
Most plans include 20 to 30 posts per month across your chosen platforms. We tailor volume to your goals and budget during onboarding.
We handle everything from copywriting to graphic design. We may ask you for photos or behind-the-scenes material occasionally, but the creative heavy lifting is on us.
We manage Instagram, TikTok, Facebook, LinkedIn, and YouTube. We recommend the best mix based on where your audience spends their time.
During onboarding we run a brand voice workshop where we define tone, vocabulary, and messaging pillars. This becomes a living guide the whole team follows.
Yes. We share a content calendar for review each month and you can approve, request changes, or add notes before anything is published.
Engagement improvements typically appear within the first 2 to 4 weeks. Meaningful follower growth and lead generation usually develop over 2 to 3 months of consistent posting.
Yes. We monitor comments and DMs during business hours, respond on your behalf using your brand voice, and escalate anything that needs your personal attention.
Service areas
Serving Ottawa &
surrounding communities.
We support social strategy & content across the capital region, with on-site production available when the work calls for it.
All service areasReady to post
with a plan?
Book a free strategy call. We will map the audience, pillars, video formats, and publishing rhythm before the first batch goes live.