Lead Generation & Ads
Social media advertising and lead generation campaigns on Meta, Google, and TikTok that bring in real leads and a measurable return on every dollar.
Learn More →Know what works. Scale it.
Marketing analytics for Ottawa.
We don't guess, we measure.
Most agencies report on vanity metrics. Our marketing reporting tracks the numbers that move your business and proves the work with real data. Every figure on this page is live, pulled straight from the actual posts we have produced for Ottawa businesses, and it reflects just a small sample of that work.
Total views produced
0
across a sample of 5 clientsVideos in this sample
0
a small slice of the workTotal engagements
0
likes · comments · sharesAvg engagement rate
0%
engagements ÷ viewsThese figures cover a small sample — just 28 tracked videos across 5 clients, not our full body of work. They are here to show how we measure and report, with real numbers rather than a mock-up.
The live dashboard
Real clients. Real numbers.
Switch between clients and watch the metrics update. This is a small, live sample of work we have shipped, not our full portfolio, but it is the exact kind of dashboard you get as a client.
Live data
5.5M viewsPho By Night
0Total views
0Videos
0Avg views / video
0.00%Engagement rate
Likes272KComments460Shares2.9K
Momentum
Views that compound.
Cumulative views for Pho By Night, plotted in publish order. Every post adds to the curve, this is what consistent, data-led short-form looks like over time.
5.5M cumulative views10 posts tracked
Cadence vs performance
How often you post matters.
Videos published and views earned, month by month, for Pho By Night. We read this every month to decide what to make next and when to ship it.
Views earned Videos posted
Jan
Feb
Mar
Apr
May
Top performers
The posts that broke out.
The single best-performing reel from three clients, with their real view counts. We study exactly what made these work, then do more of it.
Pho By Night 2M
Greek To Go 1.6M
Family Dental Care 65K
Engagement breakdown
Where the interaction comes from.
Across every tracked post: likes, comments, and shares as a share of the total engagement, plus how that engagement stacks up against raw views.
379.4Ktotal engagements
Likes375.9K99%
Comments6790%
Shares2.9K1%
Engagement vs views4.73%
379.4K interactions on 8M viewsNo vanity metrics
Exactly what we track.
The dashboards and monthly reports cover everything below, turned into clear actions instead of numbers nobody reads.
- Detailed monthly performance reports
- Custom KPI dashboards with real-time tracking
- Social media analytics and audience insights
- Website traffic analysis (Google Analytics)
- Conversion tracking and attribution modeling
- Competitor benchmarking and analysis
- ROI and ROAS calculation and reporting
- Growth opportunity identification
- Strategic recommendations based on data
- Quarterly strategy sessions to review insights
FAQ
Analytics & Growth questions.
What metrics do you track?
We track engagement rates, reach, follower growth, website traffic, conversion rates, cost per lead, ROAS, and any custom KPIs specific to your business.
Do I get a live dashboard?
Yes. We build a custom dashboard you can access anytime for real-time performance data across all your marketing channels.
How often do I receive reports?
You receive a detailed monthly report plus a quarterly strategy review. Weekly summaries are available for clients running active ad campaigns.
Can you track ROI from social media?
Yes. We set up conversion tracking and attribution models so you can see exactly how social media activity translates to leads, sales, and revenue.
What tools do you use for analytics?
We use Google Analytics, platform-native insights, custom reporting tools, and competitive analysis platforms tailored to your channels.
Do you provide competitor benchmarking?
Yes. Each monthly report includes a competitor section showing how your performance stacks up against key competitors in your market.
Keep Exploring
Related services.
Social Strategy & Content
Social media management and content creation built on real audience research. We develop strategies that get people to stop, engage, and buy.
Learn More →Local SEO & Visibility
Get discovered everywhere Ottawa customers look, from Google and Maps to ChatGPT, Perplexity, and AI Overviews. We build a connected visibility system, not just a website.
Learn More →Service Areas
Serving Ottawa & surrounding communities.
We deliver analytics & growth on location across the capital region. Find the playbook for your community:
Ready to see
your real numbers?
Book a free strategy call and we will set up tracking, build your dashboard, and turn your data into a plan you can actually act on.
Book a Free Strategy Call