Supporting capability · Show up the moment they search.

Google Ads & PPC Management Agency

A Google Ads agency for PPC that pays for itself. Search, Performance Max, and YouTube campaigns managed for cost per lead, not clicks.

Book a consultation Start with short-form video

In this engagement

  • Google Search campaigns on buying-intent keywords
  • Performance Max and Display campaign management
  • YouTube ads strategy and production support
  • Local Services Ads setup where category-eligible

9 deliverables in total

Supporting the content engine

What this
capability adds.

Google Ads puts you in front of people at the exact moment they search for what you sell. It is also the easiest place in marketing to burn money. As a Google Ads agency we manage PPC the disciplined way: tight keyword targeting, negative keyword hygiene, conversion tracking that actually works, and bids tuned to your cost-per-lead target.

We build and manage Search campaigns around buying-intent keywords, Performance Max for scale, YouTube for awareness that feeds the funnel, and Local Services Ads where they fit your category. Every campaign starts with conversion tracking and call tracking setup, because optimizing without real conversion data is just guessing with your budget.

Then the weekly work begins: search term reviews to cut wasted spend, ad copy testing, bid and budget adjustments, and landing page recommendations that lift conversion rates. You get plain-language monthly reports showing exactly what each lead cost and which keywords drove revenue.

What's included

  • Google Search campaigns on buying-intent keywords
  • Performance Max and Display campaign management
  • YouTube ads strategy and production support
  • Local Services Ads setup where category-eligible
  • Conversion and call tracking setup
  • Weekly search term reviews and negative keyword pruning
  • Ad copy and extension A/B testing
  • Landing page conversion recommendations
  • Monthly cost-per-lead and revenue reporting

The creative behind it

It still starts
with the video.

Short-form video is the centre of the QUE Media content engine. Every reel below is a live post on a client's own account, shown with the view count it earned.

Explore short-form video
Ottawa Dental Care 13K
Pho By Night 204K
Family Dental Care 11K

Why it matters

The results,
and who it's for.

What you can expect

  • Capture demand at the moment people search for your service
  • Cut the wasted spend hiding in broad keywords
  • Know the true cost of every lead, including phone calls
  • Start generating leads in days, not months
  • Pair PPC with SEO so you own paid and organic results
  • Scale budgets with data instead of hope

Ideal for

  • Service businesses where one customer covers a month of ads
  • Companies in categories with strong search demand
  • Businesses that need leads now while SEO compounds
  • Local businesses eligible for Local Services Ads
  • E-commerce brands running Shopping and Performance Max
  • Anyone whose current PPC reports only mention clicks

How it works

A simple
process.

  1. 01

    Intent Research & Tracking

    We find the keywords with real buying intent in your market, set cost-per-lead targets, and install conversion and call tracking before spending a dollar.

  2. 02

    Build & Launch

    We structure Search, Performance Max, and YouTube campaigns with tight ad groups, strong ad copy, and the negative keywords that block wasted spend.

  3. 03

    Weekly PPC Management

    Search term reviews, bid and budget adjustments, ad copy tests, and landing page recommendations, reported monthly in plain language.

Common questions

Google Ads & PPC
questions.

Keyword and competitor research, campaign build, conversion and call tracking setup, ad copywriting, weekly search term reviews and bid management, negative keyword pruning, and monthly cost-per-lead reporting.

It depends on your keywords' cost per click, but most local service campaigns need at least $1,000 to $1,500 per month in ad spend to generate enough conversion data to optimize. We size the budget to your cost-per-lead math during the audit.

Local Services Ads are the pay-per-lead units at the very top of Google for categories like trades, cleaning, and professional services. If your category qualifies, we handle setup, screening requirements, and ongoing lead dispute management.

If one customer is worth more than roughly $200 to you, PPC usually pays for itself. The key is tight keyword targeting and real conversion tracking, which is exactly where small business campaigns managed in-house tend to leak money.

Both, staged. Google Ads generates leads in days and tells you which keywords convert. SEO uses that data to win the same searches organically over the following months, which steadily lowers your blended cost per lead.

Ads can show the day campaigns launch. Expect 2 to 4 weeks of data gathering and tuning before cost per lead stabilizes, then steady improvement as testing compounds.

Build the right mix

View all services

Service areas

Serving Ottawa &
surrounding communities.

We support google ads & ppc across the capital region, with on-site production available when the work calls for it.

All service areas

Ready to connect
the supporting pieces?

Start with the short-form goal, then we will add google ads & ppc where it can make the work stronger.

Book a free strategy call Start with short-form video