01
Intent Research & Tracking
We find the keywords with real buying intent in your market, set cost-per-lead targets, and install conversion and call tracking before spending a dollar.
Show up the moment they search.
Google Ads & PPC Management Agency
A Google Ads agency for PPC that pays for itself. Search, Performance Max, and YouTube campaigns managed for cost per lead, not clicks.
Overview
What you get.
Google Ads puts you in front of people at the exact moment they search for what you sell. It is also the easiest place in marketing to burn money. As a Google Ads agency we manage PPC the disciplined way: tight keyword targeting, negative keyword hygiene, conversion tracking that actually works, and bids tuned to your cost-per-lead target.
We build and manage Search campaigns around buying-intent keywords, Performance Max for scale, YouTube for awareness that feeds the funnel, and Local Services Ads where they fit your category. Every campaign starts with conversion tracking and call tracking setup, because optimizing without real conversion data is just guessing with your budget.
Then the weekly work begins: search term reviews to cut wasted spend, ad copy testing, bid and budget adjustments, and landing page recommendations that lift conversion rates. You get plain-language monthly reports showing exactly what each lead cost and which keywords drove revenue.
What's included
- Google Search campaigns on buying-intent keywords
- Performance Max and Display campaign management
- YouTube ads strategy and production support
- Local Services Ads setup where category-eligible
- Conversion and call tracking setup
- Weekly search term reviews and negative keyword pruning
- Ad copy and extension A/B testing
- Landing page conversion recommendations
- Monthly cost-per-lead and revenue reporting
Why It Matters
The results,
and who it's for.
What you can expect
- Capture demand at the moment people search for your service
- Cut the wasted spend hiding in broad keywords
- Know the true cost of every lead, including phone calls
- Start generating leads in days, not months
- Pair PPC with SEO so you own paid and organic results
- Scale budgets with data instead of hope
Ideal for
- Service businesses where one customer covers a month of ads
- Companies in categories with strong search demand
- Businesses that need leads now while SEO compounds
- Local businesses eligible for Local Services Ads
- E-commerce brands running Shopping and Performance Max
- Anyone whose current PPC reports only mention clicks
How It Works
A simple process.
02
Build & Launch
We structure Search, Performance Max, and YouTube campaigns with tight ad groups, strong ad copy, and the negative keywords that block wasted spend.
03
Weekly PPC Management
Search term reviews, bid and budget adjustments, ad copy tests, and landing page recommendations, reported monthly in plain language.
FAQ
Google Ads & PPC questions.
What does your Google Ads management include?
Keyword and competitor research, campaign build, conversion and call tracking setup, ad copywriting, weekly search term reviews and bid management, negative keyword pruning, and monthly cost-per-lead reporting.
What budget do I need for Google Ads?
It depends on your keywords' cost per click, but most local service campaigns need at least $1,000 to $1,500 per month in ad spend to generate enough conversion data to optimize. We size the budget to your cost-per-lead math during the audit.
What are Local Services Ads and do I qualify?
Local Services Ads are the pay-per-lead units at the very top of Google for categories like trades, cleaning, and professional services. If your category qualifies, we handle setup, screening requirements, and ongoing lead dispute management.
Is PPC worth it for a small business?
If one customer is worth more than roughly $200 to you, PPC usually pays for itself. The key is tight keyword targeting and real conversion tracking, which is exactly where small business campaigns managed in-house tend to leak money.
Should I do Google Ads or SEO?
Both, staged. Google Ads generates leads in days and tells you which keywords convert. SEO uses that data to win the same searches organically over the following months, which steadily lowers your blended cost per lead.
How quickly do Google Ads start working?
Ads can show the day campaigns launch. Expect 2 to 4 weeks of data gathering and tuning before cost per lead stabilizes, then steady improvement as testing compounds.
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Learn More →Service Areas
Serving Ottawa & surrounding communities.
We deliver google ads & ppc on location across the capital region. Find the playbook for your community:
Ready to get
started?
Book a free strategy call and we will build a plan around google ads & ppc.
Book a Free Strategy Call