Supporting capability · Show up the moment they search.
Google Ads & PPC Management Agency
A Google Ads agency for PPC that pays for itself. Search, Performance Max, and YouTube campaigns managed for cost per lead, not clicks.
Supporting the content engine
What this
capability adds.
Google Ads puts you in front of people at the exact moment they search for what you sell. It is also the easiest place in marketing to burn money. As a Google Ads agency we manage PPC the disciplined way: tight keyword targeting, negative keyword hygiene, conversion tracking that actually works, and bids tuned to your cost-per-lead target.
We build and manage Search campaigns around buying-intent keywords, Performance Max for scale, YouTube for awareness that feeds the funnel, and Local Services Ads where they fit your category. Every campaign starts with conversion tracking and call tracking setup, because optimizing without real conversion data is just guessing with your budget.
Then the weekly work begins: search term reviews to cut wasted spend, ad copy testing, bid and budget adjustments, and landing page recommendations that lift conversion rates. You get plain-language monthly reports showing exactly what each lead cost and which keywords drove revenue.
What's included
- Google Search campaigns on buying-intent keywords
- Performance Max and Display campaign management
- YouTube ads strategy and production support
- Local Services Ads setup where category-eligible
- Conversion and call tracking setup
- Weekly search term reviews and negative keyword pruning
- Ad copy and extension A/B testing
- Landing page conversion recommendations
- Monthly cost-per-lead and revenue reporting
Inside the campaign
A search ad that
earns its click.
Four things we tune on every Google Ads account. Each one is visible to you in the reports, not hidden in the platform.
Buying-intent keywords
We build around searches that show someone is ready to act, and use negative keywords to keep out the rest.
Ad copy that is tested
Headlines and descriptions are rotated against each other and reviewed on a schedule, not written once and left alone.
Calls and forms tracked
Every call and form is traced back to the keyword that earned it, so you see cost per lead, not just clicks.
A page built for one action
Ads land on a page with a single job. Where the page leaks leads, we recommend what to change.
The creative behind it
It still starts
with the video.
Short-form video is the centre of the QUE Media content engine. Every reel here is a live post on a client's own account, shown with the view count it earned.
Explore short-form videoWhy it matters
The results,
and who it's for.
What you can expect
- Capture demand at the moment people search for your service
- Cut the wasted spend hiding in broad keywords
- Know the true cost of every lead, including phone calls
- Start generating leads in days, not months
- Pair PPC with SEO so you own paid and organic results
- Scale budgets with data instead of hope
Ideal for
- Service businesses where one customer covers a month of ads
- Companies in categories with strong search demand
- Businesses that need leads now while SEO compounds
- Local businesses eligible for Local Services Ads
- E-commerce brands running Shopping and Performance Max
- Anyone whose current PPC reports only mention clicks
How it works
A simple
process.
01
Intent Research & Tracking
We find the keywords with real buying intent in your market, set cost-per-lead targets, and install conversion and call tracking before spending a dollar.
02
Build & Launch
We structure Search, Performance Max, and YouTube campaigns with tight ad groups, strong ad copy, and the negative keywords that block wasted spend.
03
Weekly PPC Management
Search term reviews, bid and budget adjustments, ad copy tests, and landing page recommendations, reported monthly in plain language.
Common questions
Google Ads & PPC
questions.
Straight answers on scope, timing and what you will see. Not covered here? Ask us on the call.
Ask us directlyKeyword and competitor research, campaign build, conversion and call tracking setup, ad copywriting, weekly search term reviews and bid management, negative keyword pruning, and monthly cost-per-lead reporting.
It depends on what your keywords cost per click and what a new customer is worth to you. We size the budget to your cost-per-lead math during the audit, so you spend enough to learn without guessing.
Local Services Ads are the pay-per-lead units at the very top of Google for categories like trades, cleaning, and professional services. If your category qualifies, we handle setup, screening requirements, and ongoing lead dispute management.
PPC works best when one new customer is worth meaningfully more than what it costs to win them. The key is tight keyword targeting and real conversion tracking, which is exactly where small business campaigns managed in-house tend to leak money.
Both, staged. Google Ads generates leads in days and tells you which keywords convert. SEO uses that data to win the same searches organically over the following months, which steadily lowers your blended cost per lead.
Ads can show the day campaigns launch. Expect a period of data gathering and tuning before cost per lead stabilizes, then steady improvement as testing compounds.
Service areas
Serving Ottawa & surrounding communities.
We support google ads & ppc across the capital region, with on-site production available when the work calls for it.
All service areas
Ready to connect
the supporting pieces?
Start with the short-form goal, then we will add google ads & ppc where it can make the work stronger.