Pho By Night1.1M views
Core content service · Capture attention. Convert viewers.
Ottawa short-form video production built for the next step.
QUE Media scripts, shoots, edits, captions, and versions vertical video for the platform it lives on. Our founder helped creators, content teams, and brands earn 500M+ collective views over his career; that pattern recognition guides the hooks, pacing, and story craft without becoming a promise for any one post.
Vertical format9:16
- Views on tracked client reels
- 8M+
- Reels published
- 28
- Built vertical-first
- 9:16
The work
Real reels.
Real views.
Every number below comes from the tracked client posts in our reel manifest. No stock and no mock-ups, just published short-form work for Ottawa businesses.
See the whole wallThe edit
Editing is where
retention is won.
A great clip is made in the cut. Hook in the first second, pace that never lets the thumb wander, captions for sound-off viewers, and sound design that lands the beat. Here is what we are doing under the hood.
01
The hook
A pattern interrupt in the first second so the thumb stops scrolling.
02
Pacing
Cuts timed to the beat. No dead air, no moment to swipe away.
03
Captions
Burned-in, on-brand, animated. Built for the 80% who watch on mute.
04
Sound design
Trending audio and clean mixing that makes the edit feel alive.
Motion design
Motion that
guides the eye.
Kinetic type, animated captions, sliding lower-thirds, and clean transitions are not decoration, they are how a viewer knows where to look. Here is the craft, animating live.
Kinetic typography
Type that arrives on the beat, so the first line is read before the thumb decides.
Animated captions
Burned-in, on-brand and word-timed, because most of the feed is watched with the sound off.
Lower-thirds
Names, offers and prices introduced without stopping the story to explain them.
Transitions
Cuts and wipes that carry the eye from one shot to the next instead of interrupting it.
Built per platform
One shoot.
Every platform, natively.
The same story is cut differently for each feed. We do not just crop a video to fit, we re-edit the hook, pacing, and framing so it feels native wherever it lands.
- 9:16
Instagram Reels
Polished and aesthetic
- Clean, branded captions
- Cover frame built for the grid
- Safe-zone aware text
- 9:16
TikTok
Raw, hook-driven
- Native, scrappy energy
- Trending audio synced
- Front-loaded hook
- 9:16
YouTube Shorts
Educational and how-to
- Value in the first line
- Looping end frame
- Search-friendly framing
- 16:9
Long-form YouTube
Story and depth
- Chaptered structure
- B-roll and motion graphics
- Retention-graph editing
How it works
From idea to
scroll-stopper.
A tight three-stage pipeline. You send footage or we shoot it, and we handle everything from script to the final platform-ready export.
01
Angle & Batch Plan
We learn your brand, audience, and offer, then map the hooks, stories, formats, and shot list for a focused batch.
02
Shoot & Edit
Our team scripts, films or works from your footage, then edits, captions, grades, mixes, and versions every vertical cut.
03
Publish & Learn
We read views, watch time, and engagement from the live posts, then carry the strongest patterns into the next batch.
What every video includes
- Instagram Reels content (15-90 seconds, optimized for Explore)
- TikTok videos with trending hooks and sounds
- YouTube Shorts production and optimization
- Long-form YouTube video production
- Product demonstrations and tutorials
- Behind-the-scenes and day-in-the-life content
- Customer testimonial videos
- Motion graphics and animation
- Professional editing, color grading, and sound design
- Platform-specific optimization for Instagram, TikTok, and YouTube
Common questions
Video & Motion
questions.
Both options are available. Many clients send us raw clips from their phone and we handle editing, graphics, and optimization. On-location shoots are available as an add-on.
We specialize in short-form vertical video (Reels, TikToks, Shorts) but also produce longer YouTube content, product demos, testimonials, and motion graphics.
Standard plans include 8 to 12 short-form videos per month. We can scale up depending on your content needs and budget.
Yes, every video includes burned-in captions. This boosts accessibility and engagement since most social media videos are watched without sound.
Standard turnaround is 3 to 5 business days per batch. Rush delivery is available for time-sensitive content.
Absolutely. We research trending audio weekly and pair your content with sounds that maximize algorithmic reach on each platform.
Yes. We optimize aspect ratios, captions, and hooks for each platform so a single shoot can yield content for Instagram, TikTok, YouTube, and Facebook.
Service areas
Serving Ottawa &
surrounding communities.
We support video & motion across the capital region, with on-site production available when the work calls for it.
All service areasReady to make
something worth replaying?
Book a free strategy call and we will map a focused video batch around your audience, offer, platforms, and business goal.