Logo & lockups
One mark, every context.
A primary logo with secondary, icon, and monochrome variations so it stays sharp on a sign, a story, or a single favicon.
MMM
Look like the leader you are.
Ottawa branding and logo design people
trust before they read a word.
Identity is the feeling someone gets before they hear your pitch. Our branding agency designs the logo, palette, type, and templates that make your business look like the leader it is, and we make them hold together everywhere you show up.
One cohesive systemEvery surface, on brand
Brand direction
Before a single logo, a feeling.
We start with a moodboard, the textures, colours, and type that capture who you are. For Mosaic, that meant a warm, restorative spa: heritage gold, calming teal, grounded charcoal, and an editorial serif that reads as quietly premium.
AaPlayfair Display · InterAn editorial serif for trust, a clean sans for clarity.
GoldTealCharcoalCream
Brand direction
CalmRefinedWarmConfidentRestorativePremium
The system
Not a logo. A whole identity.
A brand is a system: a mark, a palette with real hex values, a type hierarchy, and templates so every post and page looks intentional. Here is the Mosaic system, the same one your business gets.
Colour palette
Colour with a reason.
Every shade is chosen for the psychology it carries and locked to an exact hex value, so the brand is identical on screen, in print, and on a wall.
Heritage Gold#DDBC79Primary accent
Spa Teal#337F70Secondary
Charcoal#2B3138Base / text
Warm Cream#F3ECE1Background
Typography
A voice you can read.
A pairing that does the talking: an editorial serif for headlines, a clean sans for everything else. Premium where it matters, legible everywhere.
Mosaic
Inter · BodyClean, modern, and effortless to read across every screen and size, the workhorse beneath the headline.
Social templates
On brand, on autopilot.
Ready-made templates for posts, stories, and ads, so anyone on the team can publish content that looks like it came from the same studio.
Mosaic
Mosaic
Mosaic
Applied everywhere
The same identity, surface to surface.
A brand is only as strong as its consistency. Here is the Mosaic system live, on the website, in paid ads, and across real social video, every touchpoint unmistakably the same.
WebsiteServicesAboutBook
ServicesAboutBook Paid ad
Social
Mosaic Medical Spa 35K
Mosaic Medical Spa 8K
Mosaic Medical Spa 8K
One identity, everywhere it shows up.
Website, ads, reels, signage. The same gold, the same teal, the same editorial type. Customers recognise Mosaic before they read a single word, and that recognition is what builds trust.
The perception shift
Branding is a before and after.
Mosaic transforms how people look. A brand does the same for how a business is perceived. Drag to reveal the work, then picture that shift applied to your name.
How it works
From strategy to a system you can run.
A clear path from understanding your business to a complete identity your whole team can use, with 62K+ real views already produced for Mosaic content wearing it.
Discovery
We run a brand strategy workshop to understand your values, audience, and competitive landscape before any design begins.
Execution
Our designers create logo concepts, define your color palette and typography, and put together a complete brand guide.
Optimization
We refine based on your feedback, produce final assets for every format, and deliver social media templates for consistent execution.
Everything in your brand package
- Logo design and variations (primary, secondary, icon)
- Color palette development with brand psychology
- Typography system and font pairings
- Brand style guide and usage guidelines
- Brand messaging framework and voice guidelines
- Business card and stationery design
- Social media branding (profile images, covers, templates)
- Brand strategy workshop and positioning
- Competitor analysis and differentiation strategy
FAQ
Brand Identity questions.
How many logo concepts will I see?
We present 3 distinct logo concepts. After you choose a direction, we refine it through 2 to 3 rounds of revisions until it is perfect.
What is included in the brand guidelines?
The brand guide covers logo usage rules, color palette with hex codes, typography system, imagery style, brand voice and tone, and do/don't examples.
Do you design business cards and stationery?
Yes. Business card design is included in most branding packages. Stationery (letterhead, envelopes) and packaging are available as add-ons.
Can you work with my existing logo?
Absolutely. If you love your logo but need a cohesive system around it, we can build out your full brand identity from what you already have.
How long does a full brand identity project take?
A typical branding project takes 3 to 5 weeks from kickoff to final delivery, depending on revision cycles and scope.
Will I own the final files?
Yes. You receive full ownership of all logo files, brand assets, and guidelines in formats ready for print and digital use.
Keep Exploring
Related services.
Social Strategy & Content
Social media management and content creation built on real audience research. We develop strategies that get people to stop, engage, and buy.
Learn More →Video & Motion
Short-form video production for Instagram Reels, TikTok, and YouTube Shorts that grabs attention, tells your story, and turns viewers into customers.
Learn More →Analytics & Growth
Clear reporting on what's working and what's not, so you can make smarter decisions about where to spend.
Learn More →Service Areas
Serving Ottawa & surrounding communities.
We deliver brand identity on location across the capital region. Find the playbook for your community:
Ready to look like
the leader you are?
Book a free strategy call and we will map a brand identity around your business, your audience, and the perception you want to own.
Book a Free Strategy Call