01
Funnel & Tracking Setup
We define your offer and audience, install the pixel and Conversions API, and build a full-funnel campaign structure around your cost-per-lead target.
Creative wins Meta. We make the creative.
Facebook & Instagram Ads Agency
A Facebook ads agency for Meta campaigns that sell. Strategy, creator-style creative, targeting, and weekly optimization across Facebook and Instagram.
Overview
What you get.
Meta is still the highest-intent paid social channel for most businesses, but the game has changed: targeting got broader, so creative now decides who wins. As a Facebook advertising agency we pair media buying discipline with the creator-style ad creative that the algorithm rewards.
We build full-funnel Meta campaigns: awareness creative that earns cheap attention, consideration formats that warm audiences, and conversion campaigns tuned to your cost-per-lead targets. Every account gets proper pixel and Conversions API setup so the algorithm learns from real purchase and lead data, not guesses.
Then we manage it like money is on the line, because it is. Weekly creative testing, audience and placement refinements, budget shifts toward what converts, and reporting that shows cost per lead and return on ad spend, not impressions. Our UGC and video teams feed the account fresh creative so performance compounds instead of fatiguing.
What's included
- Full-funnel Meta campaign strategy (Facebook + Instagram)
- Pixel and Conversions API setup for accurate tracking
- Creator-style ad creative production (UGC, video, statics)
- Audience research, retargeting, and lookalike strategy
- Weekly A/B testing of hooks, creative, and offers
- Advantage+ and broad targeting optimization
- Lead form and landing page conversion consultation
- Cost-per-lead and ROAS reporting every month
Why It Matters
The results,
and who it's for.
What you can expect
- Get qualified leads, not just reach and impressions
- Beat creative fatigue with a steady pipeline of fresh ads
- Know your exact cost per lead and return on ad spend
- Stop wasting budget on audiences that never convert
- Scale winning campaigns with confidence backed by data
- One team for creative and media buying, no finger pointing
Ideal for
- Local service businesses filling calendars and quote forms
- E-commerce brands scaling past their first ad wins
- Restaurants and retail driving foot traffic with offers
- Clinics, salons, and gyms booking appointments
- B2C brands with offers over $50 in customer value
- Businesses burned by agencies that only report impressions
How It Works
A simple process.
02
Creative Production & Launch
Our UGC and video teams produce creator-style ads, statics, and hooks, then we launch structured tests across Facebook and Instagram.
03
Weekly Optimization
We review performance weekly, kill losers, scale winners, refresh creative before fatigue, and report cost per lead and ROAS monthly.
FAQ
Facebook & Instagram Ads questions.
How much do Facebook ads cost in Canada?
Most local campaigns see cost per click between $0.80 and $2.50, with lead costs from $10 to $60 depending on industry and offer. We recommend a minimum of $1,000 per month in ad spend so the algorithm has enough data to optimize.
What does your Meta ads management include?
Everything: campaign strategy, pixel and Conversions API setup, ad creative production, audience targeting, weekly A/B testing and optimization, and monthly reporting on cost per lead and return on ad spend.
Do Facebook ads still work for local businesses?
Yes, and often better than ever. Meta's local targeting plus creator-style creative is one of the cheapest ways to fill calendars, drive foot traffic, and book appointments in a defined service area like Ottawa and its suburbs.
Why does ad creative matter so much now?
Meta's targeting has gone broad: the algorithm now finds your buyers based on who responds to the creative. That means the ad itself does the targeting. Accounts that feed the algorithm fresh, native-feeling creative consistently beat accounts that only tweak settings.
Do you make the ads or do I supply them?
We produce them. Creator-style UGC videos, short-form edits, and static creative come from our in-house team, so your account never stalls waiting on assets.
How fast will I see results from Facebook and Instagram ads?
Campaigns typically exit the learning phase within 1 to 2 weeks. Expect meaningful cost-per-lead data in the first month and steadily improving efficiency as creative testing compounds in months two and three.
Keep Exploring
Related services.
Lead Generation & Ads
Social media advertising and lead generation campaigns on Meta, Google, and TikTok that bring in real leads and a measurable return on every dollar.
Learn More →Google Ads & PPC
A Google Ads agency for PPC that pays for itself. Search, Performance Max, and YouTube campaigns managed for cost per lead, not clicks.
Learn More →UGC Creation
UGC video production and creator-style content that looks organic, builds trust, and outperforms traditional brand ads on every platform.
Learn More →Service Areas
Serving Ottawa & surrounding communities.
We deliver facebook & instagram ads on location across the capital region. Find the playbook for your community:
Ready to get
started?
Book a free strategy call and we will build a plan around facebook & instagram ads.
Book a Free Strategy Call