Supporting capability · Creative wins Meta. We make the creative.
Facebook & Instagram Ads Agency
A Facebook ads agency for Meta campaigns that sell. Strategy, creator-style creative, targeting, and weekly optimization across Facebook and Instagram.
In this engagement
- Full-funnel Meta campaign strategy (Facebook + Instagram)
- Pixel and Conversions API setup for accurate tracking
- Creator-style ad creative production (UGC, video, statics)
- Audience research, retargeting, and lookalike strategy
8 deliverables in total
Supporting the content engine
What this
capability adds.
Meta is still the highest-intent paid social channel for most businesses, but the game has changed: targeting got broader, so creative now decides who wins. As a Facebook advertising agency we pair media buying discipline with the creator-style ad creative that the algorithm rewards.
We build full-funnel Meta campaigns: awareness creative that earns cheap attention, consideration formats that warm audiences, and conversion campaigns tuned to your cost-per-lead targets. Every account gets proper pixel and Conversions API setup so the algorithm learns from real purchase and lead data, not guesses.
Then we manage it like money is on the line, because it is. Weekly creative testing, audience and placement refinements, budget shifts toward what converts, and reporting that shows cost per lead and return on ad spend, not impressions. Our UGC and video teams feed the account fresh creative so performance compounds instead of fatiguing.
What's included
- Full-funnel Meta campaign strategy (Facebook + Instagram)
- Pixel and Conversions API setup for accurate tracking
- Creator-style ad creative production (UGC, video, statics)
- Audience research, retargeting, and lookalike strategy
- Weekly A/B testing of hooks, creative, and offers
- Advantage+ and broad targeting optimization
- Lead form and landing page conversion consultation
- Cost-per-lead and ROAS reporting every month
The creative behind it
It still starts
with the video.
Short-form video is the centre of the QUE Media content engine. Every reel below is a live post on a client's own account, shown with the view count it earned.
Explore short-form videoWhy it matters
The results,
and who it's for.
What you can expect
- Get qualified leads, not just reach and impressions
- Beat creative fatigue with a steady pipeline of fresh ads
- Know your exact cost per lead and return on ad spend
- Stop wasting budget on audiences that never convert
- Scale winning campaigns with confidence backed by data
- One team for creative and media buying, no finger pointing
Ideal for
- Local service businesses filling calendars and quote forms
- E-commerce brands scaling past their first ad wins
- Restaurants and retail driving foot traffic with offers
- Clinics, salons, and gyms booking appointments
- B2C brands with offers over $50 in customer value
- Businesses burned by agencies that only report impressions
How it works
A simple
process.
01
Funnel & Tracking Setup
We define your offer and audience, install the pixel and Conversions API, and build a full-funnel campaign structure around your cost-per-lead target.
02
Creative Production & Launch
Our UGC and video teams produce creator-style ads, statics, and hooks, then we launch structured tests across Facebook and Instagram.
03
Weekly Optimization
We review performance weekly, kill losers, scale winners, refresh creative before fatigue, and report cost per lead and ROAS monthly.
Common questions
Facebook & Instagram Ads
questions.
Most local campaigns see cost per click between $0.80 and $2.50, with lead costs from $10 to $60 depending on industry and offer. We recommend a minimum of $1,000 per month in ad spend so the algorithm has enough data to optimize.
Everything: campaign strategy, pixel and Conversions API setup, ad creative production, audience targeting, weekly A/B testing and optimization, and monthly reporting on cost per lead and return on ad spend.
Yes, and often better than ever. Meta's local targeting plus creator-style creative is one of the cheapest ways to fill calendars, drive foot traffic, and book appointments in a defined service area like Ottawa and its suburbs.
Meta's targeting has gone broad: the algorithm now finds your buyers based on who responds to the creative. That means the ad itself does the targeting. Accounts that feed the algorithm fresh, native-feeling creative consistently beat accounts that only tweak settings.
We produce them. Creator-style UGC videos, short-form edits, and static creative come from our in-house team, so your account never stalls waiting on assets.
Campaigns typically exit the learning phase within 1 to 2 weeks. Expect meaningful cost-per-lead data in the first month and steadily improving efficiency as creative testing compounds in months two and three.
Service areas
Serving Ottawa &
surrounding communities.
We support facebook & instagram ads across the capital region, with on-site production available when the work calls for it.
All service areasReady to connect
the supporting pieces?
Start with the short-form goal, then we will add facebook & instagram ads where it can make the work stronger.